Top 10 Metrics to Measure in Google Analytics

If there’s one thing marketers love, that’s data. Chances are if you creep a marketer’s Christmas list this year, you’ll find them asking Santa for more data. When it comes to websites, the data is endless. Don't worry, if you don’t know where to start we’re here to help. We have compiled a list of … Continue reading Top 10 Metrics to Measure in Google Analytics

How to Deal With Negative Comments on Social Media

You just posted on social media, your notifications are going off, and you notice you have a healthy amount of likes and comments. Since you practice good community management tactics, you decide to proceed and read the comments. BOOM, there it is, amongst all the praise a negative comment. You see it as a weed … Continue reading How to Deal With Negative Comments on Social Media

SEO, SEM, & CRM, Digital Marketing Tools That Are More Than Just Buzzwords

Let’s be honest here for just one second, marketers love buzzwords. Even when it comes to discussing marketing, marketers love to market marketing. You’ve probably heard chatter about SEO, marketing automation, or seen ads online about top 10 things you should be doing with your SEM strategy. The following are more than buzzwords, they are … Continue reading SEO, SEM, & CRM, Digital Marketing Tools That Are More Than Just Buzzwords

Elevating Your Hashtag Strategy on Instagram

Stunning photography and a clever caption is only half the battle when it comes to winning on Instagram. There are several growth hacks that will build your audience, reach new people, and increase your interactions through utilizing the hashtags you use. Before you start using  #followforfollow or #instagood let's explore why having a strategy for … Continue reading Elevating Your Hashtag Strategy on Instagram