Creating the "DAMN' GOOD FOOD" Atmosphere

Scope of Work: Photography, Social Media Advertising, Logo Design, Web Design

The Ask

Titans of the Hamilton Restaurant scene Randy and Sue Gallant, the owners of Curbside Grill, sought help to modernize their brand that matched their restaurant. Desiring a fresh look meant driving hungry Hamiltonians through their doors. As lovers of anything local to Hamilton and good food, we were honored to work with them.

The Process

We met with Sue and Randy to develop the project into several phases to ensure their budget was used to its fullest.  Our first step was understanding Sue and Randy’s passion for creating a welcoming atmosphere, their passion for the industry and few burgers later we uncovered that their food was so “Damn Good”. With our first reaction like that, we discovered that the best way to describe Curbside Grill was that it’s “Damn Good Food”.

Our next step was to capture the atmosphere and showcasing the restaurants “Damn Good Food”. By doing this, the team set-up a multiday photoshoot on location to capture the essence of Curbside Grill. 

After the team concluded the photo shoot, the marketing efforts split. One half of the team focused on optimizing and updating Curbside Grill’s dated web presence. Meanwhile, the other half focused on driving new hungry customers into the business via local targeting on Facebook advertisements. In the process of the make-over, The Marketing Company, created an updated logo with a Hamilton-centric color scheme that would be featured across the website and social media.

 

The Results

After completing work on the Curbside Grill project, The Marketing Company was able to observe a spike in new website traffic and over 30,000 new impressions on social media for Curbside Grill. Through the unique branding, mouthwatering advertisements and expert photography, The Marketing Company was able to satisfy Randy and Sue’s Hunger for marketing assistance.

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