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Top 10 Metrics to Measure in Google Analytics

If there’s one thing marketers love, that’s data. Chances are if you creep a marketer’s Christmas list this year, you’ll find them asking Santa for more data. When it comes to websites, the data is endless. Don't worry, if you don’t know where to start we’re here to help. We have compiled a list of … Continue reading Top 10 Metrics to Measure in Google Analytics

How to Deal With Negative Comments on Social Media

You just posted on social media, your notifications are going off, and you notice you have a healthy amount of likes and comments. Since you practice good community management tactics, you decide to proceed and read the comments. BOOM, there it is, amongst all the praise a negative comment. You see it as a weed … Continue reading How to Deal With Negative Comments on Social Media

SEO, SEM, & CRM, Digital Marketing Tools That Are More Than Just Buzzwords

Let’s be honest here for just one second, marketers love buzzwords. Even when it comes to discussing marketing, marketers love to market marketing. You’ve probably heard chatter about SEO, marketing automation, or seen ads online about top 10 things you should be doing with your SEM strategy. The following are more than buzzwords, they are … Continue reading SEO, SEM, & CRM, Digital Marketing Tools That Are More Than Just Buzzwords

Stay True to Your 10 Year Old Self, My Journey to the Advertising World

My name is Peter, the creative half of The Marketing Company. So far in my career, I’ve had the opportunity to work alongside many influential people in Hamilton, Ontario. Being a creative in the advertising world is something I’m forever grateful for. Looking back, I never thought I would end up doing this as a … Continue reading Stay True to Your 10 Year Old Self, My Journey to the Advertising World